There's been a recent... thing? meme? going round certain gaming blogs regarding posting images of 'hot elf chicks' as a ploy to increase traffic to their websites.
What the hell, I'll play:
See, she's obviously an elf, because why else would she be green? And since she's being set on fire, that means she's hot, and... crap, I'm not doing this right, am I?
Original source of image